Experienced Operations, Marketing and Culture Specialist with a demonstrated vast history of working in sales, marketing industry. Skilled in Digital Strategy, Event Coordination, Management, Marketing, and Strategic Planning. Strong marketing professional with a focus on premium brand experience as well as emerging market innovation in South Africa. My highlights include Carling Black Label Champions Cup Activation (Western Cape) where I was tasked with the responsibility was to assist the Experiential Events Manager in driving the implementation of strategic marketing plans for the implementation of various campaigns such as Carling Black Label Cup and the Champions Campaign in B2C and B2B arena. I am passionate about working with people and brands that place ideas over structural processes that may be obsolete, committed to breaking new ground and implement cutting-edge innovation that constantly seeks to evolve the culture. - project lead in delivering Red Bull Made in 72 hours, a virtual collaborated challenge that invited 4 groups of 3 artists across the country to create music in 72 hours and released it globally. Thus far, the project had delivered over 5 million media contacts, over 100 000 worldwide streams, and nationally playlisted on all top-tier South African radio stations. - Red Bull Music Academy Alumni and Brand Icon where I was responsible for educating the next generation of upcoming artists about the academy, fostering future relations through music programs and collaborative projects, and the opportunities created through attending the traveling workshop. - Stage Manager and talent coordinator for Red Bull Kas'lam2016, Red Bull Music Weekender 2017, Lighthouse Festival and Rocking the Daisies 2018, Red Bull Culture Clash 2017, and Red Bull Music Festival 2018.