Primi World
Cape Town,
South Africa
http://www.primi-world.co.za/
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Primi World was created in 1995 by Peter Castle and Cesco Zanasi. Today, it is a popular South African reastaurant brand called Primi Piatti. Currently there are 35 PRIMI Piatti franchised stored; these in clued Botswana and Namibia, 5 Primi Caffe Stores and 2 Primi Xpress stores. PRIMI restaurants, with a flamboyant and exuberant atmosphere, serve quick and dramatically flavorful meals throughout the day. PRIMI have three franchise concepts: 1.PRIMI Piatti- A trendy afro-centric brand known to be a fine dining family restaurant. Founded in 1991, it is inspired by Italian tradition but also influenced by the Cosmopolitan present. 2.PRIMI Caffe- Evolved from the success of PRIMI Piatti concept, the European chic Caffe concept introduces a range if exciting eating experiences. 3.PRIMI Express- PRIMI Xpress is inspired by technological innovations and international architectural layout. It has been modeled to efficiently operate and produce fast meals in less than 100m2 spaces.
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"Primi serves wonderful food "
Added 18 Jul 2013 by a current employee
This is a company with a daily staff turnover, it takes a lot of energy and passion to keep up the great standard of service and food with that kind of handicap. This is how it is done: some key staff are generously looked after, the only price they have to pay is loyalty and silence when the going gets tough. If you are looking for a stable, moderated, reasonable environment, this is not the employer for you. This is all about uncontrolled passion over which is thrown a veneer of corporate identity.
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Primi World
