Social Media Manager - Sandton
Salary Negotiable
Sandton, Gauteng
Sandton,
Gauteng
more than 14 days ago
03-04-2025 12:01:55 PM
We are looking for an energetic, dynamic, and confident Social Media Manager with a minimum of five+ years of experience in a social media role. The Social Media Manager is ultimately responsible for the smooth running of our clients' accounts: strategically, operationally, creatively, and financially.
Main responsibilities:
As a Social Media Manager, your primary focus will be on the strategy/planning, execution, management, and optimisation of all social media projects both for our clients and the internal agency.
Strategy:
? Play an advisory role on client engagements, serving as a Social Media Strategic Advisor to both Account Leads and clients
? Develop unique strategies and build upon current client strategies that meet/exceed objectives
? Perform a detailed evaluation of clients’ business environment including customer needs, capabilities/assets, and competitive realities to identify unique market opportunities and threats
? Lead the design of insight-driven strategies from opportunity identification through to experience definition
? Pro-actively keeps abreast of assigned clients' social marketing and media plans, and provide technological solutions including rich media, promotional ideas, mobile, social networks, viral
Ad Management:
? Manage social media campaigns and day-to-day activities
? Scheduling, running, and engaging in regular social promotions and paid advert campaigns, creating the correct targeted audiences, and tracking their success
? Manage presence on social networking sites including Facebook, LinkedIn, X (formerly Twitter), and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed
Content/community management:
? Overseeing and developing the overall design of all social media platforms, landing pages and content marketing materials
? Become an advocate of our clients' brand in social media spaces, engaging in dialogues and answering questions where appropriate including emerging social platforms, such as Pinterest, Google+, and Instagram
? Conceptualise, edit, write, and re-write articles, features, ad copies, and other content
? Include driving online advocacy, writing editorial pieces, community outreach efforts, competitions
? Growing blog subscribers and expanding the overall blog's reach
Analytics and reporting:
? Monitor effective benchmarks for measuring the impact of social media programmes, and analyse, review, and report on the effectiveness of campaigns to maximise results
? Measure results of monthly (ROI and KPI’s) campaigns and compile monthly client reports – ROI, CTR, CPM on various client accounts monthly
? Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns
Pitching:
? Foster, prepare and present winning strategic pitches and presentations
? Demonstrate an ongoing ability to work collaboratively with our company's management on RFP’s, tenders, meetings, and presentations
Skills required:
? Relevant diploma or degree in communications
? Minimum five+ years of experience managing social media accounts and programmes in a mid-senior role
? Experience in ORM tools/using third-party social media monitoring tools
? Very tech/web savvy and extensive web/interactive knowledge
? Wordsmith – excellent communication skills, both written and verbal
? Competent and comfortable with Meta Business Manager/Facebook and Instagram environment.
? Certification in Facebook Blueprint, Google Digital Marketing courses, or HubSpot will be advantageous.