As a trained visual communicator, I have worked for 26 years in the Photography and Graphic Design industry. My work experience has taught me the skills to work in a fast-paced environment. The importance of validating ideas before implementation saves time, effort and money and as an Ideation designer, I uncover valuable insights in the early stages of a project by applying collaborative processes to unravel complex problems and develop holistic improvements to affect positive change in a a given environment.