My adventure in the advertising and marketing industry began in 2002. I was privileged to train under some of South Africa's most recognised and awarded creative directors in my career, who not only taught me to appreciate my craft, but most importantly that insight is the first step toward solving the most complex business problems. This process can only begin once you put your creative ego aside and really listen, think, ask questions and then ask a few more. I have worked on some of SA's most-loved brands at our country's leading creative agencies as a Copywriter and Creative Director, co-founded and managed an agency and lead a team of creatives that included writers, animators, designers and developers.