Holding two degrees in marketing, I thought that this knowledge would be enough for me to be successful at executing marketing strategies - I was wrong. I was humbled, yet shocked, by the disconnect between theoretical knowledge and hands-on experience. This led to me starting my marketing journey at a boutique wine and lifestyle estate based on the picturesque shores of the Botriver Lagoon in Hermanus, South Africa. After learning about the importance of traditional media sources, I decided to join a digital marketing and branding agency. During my time there, I consulted on leading South African and multi-national clients within various industries including industries such as retail, hospitality, health care, education and pharmaceuticals to name a few. This takes me to the present day. I am currently the Digital Marketing Manager of SmartWage - an African technology startup giving employers the ability to offer their employees access to their wages as they have earned them. Well, you may be asking why am I offering my services? The answer is simple - I love helping people succeed. From the very beginning of my journey, in life, I have always sought to help the people around me. Today, I have leveraged that love of helping people and transformed that into a consulting service of helping brands connect with their audiences. I encourage you to schedule a consulting session where I can share my knowledge and help your brand better communicate and connect with your audiences.