A market intelligence and research professional, having been in the industry for over 13 years. I have a deep love for using research data and insights to guide business decisions and craft business solutions. Most of my career has been on the research consulting side, as a provider of market research insights to businesses and tailoring of research to specific target audiences. Over the last 7 years, shifted to client side,being a strategic receiver and user of research for strategic business decision making, product design, innovation and renovation and marketing communication and strategy.