As an accomplished Product Manager / Owner with a strong foundation in UX/UI, I bring over a decade of experience in crafting user-centric digital experiences. Blending analytics / data-driven decision making & creative expertise, I am adept at aligning design solutions with key business goals & objectives. My focus always being user-centered, I excel at in-depth user research, iterative prototyping & rigorous usability testing. My cross-functional collaboration skills allow me to seamlessly bridge the gap between design, engineering & stakeholder needs. This has enabled me to consistently enhance user satisfaction & engagement through innovative, data-driven design. As a freelancer, I work closely with a talented full-stack developer, leveraging our complementary skillsets to drive the product development lifecycle from zero to one. Together, we ideate, design & build intuitive, high-performing digital products that delight users & achieve measurable business impact. Throughout my career, I have honed a keen eye for detail, a collaborative leadership style & the ability to thrive in fast-paced, agile environments. I am passionate about staying up-to-date with the latest design trends & technologies, continuously expanding my knowledge to deliver cutting-edge solutions. Whether it's crafting seamless user experiences, driving product strategy, or leading cross-functional teams, I am driven by a relentless pursuit of excellence. I welcome the opportunity to discuss how my expertise can contribute to the success of your organisation.