Proactively Seeking Teams on a Mission: Jon Vanhala & Crossfade is a full-stack marketing and strategic partnerships lead for aspiring startups and growing companies operating in or adding value to the music, media, entertainment, and creative industries verticals. Focused on strategy and revenue growth for creators and companies, sourcing and implementing best in class technologies, brand development, audience insights & analytics, compelling creative content, and positive business digital transformation. Balanced experience from global enterprise to early-stage and high growth companies. B2B, B2C, and B2B2C, Crossfade has led digital & business transformation, brand refreshes, marketing & comms strategy, sales, e-comm, marketing intelligence, audience development, consumer segmentation, experiential, social, content teams at both major record labels, as well as global music enterprise-level and multiple startups. Having earned a deep trusted network across media, tech, music, agency, and brand, Crossfade has developed lasting relationships that generate impact for its clients, colleagues, partners, and portfolio companies. Jon Vanhala's former boss, the Chairman of a major media company said it best "JV makes everyone around him better" A senior HR professional recently described JV as a "positive deviant". He does his best to live up that every day.