As a Digital Marketing Manager at Ziiki Media, I bring my passion and expertise in the music industry to create engaging and innovative campaigns for African artists and audiences. I joined Ziiki in October 2023, after two years of successful digital account management at Sony Music Entertainment, where I worked with global and local artists to increase their online presence and reach. Before Sony, I was a content curator, CRM, and label relations manager at Tencent Africa, the leading music streaming app in the continent. There, I created four of the most popular playlists, developed and nurtured young talent, and hosted an in-app interview series. I also initiated a competition that connected emerging artists with established ones, and helped them start meaningful conversations. In 2021, I was invited to be part of the MTV Hottest MC - New Wave panel, where I shared my insights and opinions on the rising stars of the music scene. I have a knack for spotting trends, creating content, and building relationships in the music industry, and I am always eager to learn and grow.