I am the Managing Owner of Matlhare Creative with over 20 years of experience in driving substantial market growth for businesses. Throughout my career, I held key leadership roles in the ICT and energy management industries. I developed and executed marketing strategies that exceeded ROMI targets by 15.8%, implemented successful digital campaigns, and increased customer engagement through effective use of social media. I have aligned marketing efforts with global objectives, generating 81 leads against a target of 60 and influencing opportunities worth €65M, thus doubling the marketing impact. I have led marketing strategies across multiple regions, launching new digital platforms and exceeding lead generation targets by 12.4%. I have also developed marketing plans for key business units, leveraging partnerships and creating sales enablement tools that supported significant business growth. My expertise spans marketing strategy and planning, brand management and positioning, digital marketing, public relations, event planning, sales enablement, and account-based marketing. I am dedicated to leveraging my extensive background to provide innovative and results-driven consulting services, helping organisations achieve their business objectives through strategic insights and actionable plans. My vision is to foster strong client relationships and deliver measurable results, ensuring substantial market growth and brand recognition for my clients.