Freelancer profile picture gold Freelancer

Lerato C.

Public Relations

  • Hourly rate: R500 /hr
  • Experience: 10 Years

About Lerato

Premium Freelancer
Phone verified
Payment verified

With over 10 years of distinguished experience in communications and public relations, I am confident in my ability to contribute significantly to your team's success. Throughout my career, I have garnered extensive expertise in managing high-profile accounts across diverse sectors, including banking, healthcare, finance, ICT, innovation, and technology. My track record includes orchestrating successful presidential campaigns, leading strategic communications for international clients, and securing over 1600 media hits valued at over $1.5 million. My proficiency extends to developing and implementing impactful communication strategies, cultivating stakeholder relationships, and delivering exceptional outcomes in dynamic environments. Some of my notable achievements include securing media hits for the Ghana event IPA2017, significantly enhancing its visibility and media coverage. I played a pivotal role in a Media Relations Win for the African Innovation Foundation's IPA2017, contributing to the organization's success in the SABRE awards. Additionally, I elevated the quality of social media content development for RA International, enhancing the company's online presence and engagement organically. In my most past role as an Account Director at APO Group, I achieved outstanding results by securing placements for critical op-eds, managing media relations for C- suite executives, and contributing to successful campaigns for multinational companies across Africa, the Middle East, and internationally. As a Senior Account Manager at APO Group, I demonstrated leadership in overseeing media relations, reputation management, and social media communications for 15 international clients in various sectors. My experience at http://www.******.*** as Head of Digital Marketing & PR showcases my ability to successfully direct media and online reputation management for digital crowdfunding campaigns. I strategized and executed thought leadership articles, secured interviews, and managed social media marketing, contributing to the success of crowdfunding campaigns and enhancing brand image.

241 Profile Views
Report Lerato

Testimonials

No testimonials to display.