I have 20 years experience in marketing, with 13 of these years focused on digital. Her industry experience spans: FMCG, Telco's, Entertainment, Beauty, Auto's, Financial and more. She spent 7 years focused on Telco's - developed portal content strategy for MTN, Vodacom & Glo Nigeria during her 5 years at DStv Mobile, ran stakeholder workshops to inform a new MTN Group website, and consulted to Vodacom around mobile advertising. The next 6 years were focused on digital strategy for a number of big corporates, such as: Unilever, Tiger Brands, Nestle, Avon, L'Oreal, General Motors, Liberty, Standard Bank and more - where she was responsible for developing brand, channel and content strategies to target consumers across their path to purchase. She spent the last year with Content Central, where being creatively driven and data inspired, she drove digital performance through media strategies for Tiger Brands. Being a team player, a critical thinker and effective communicator, she collaborates directly with client teams to set a vision and define a path for success.