I am a full-time, freelance copywriter. I write about a broad range of topics but I have a special interest in the following areas: - health and wellbeing - alternative medicine and therapy - vitamins and supplements - food and nutrition My earlier work experience in teaching English as a second language has given me a solid foundation in the use of language. This entails: - attention to grammar, punctuation and use of lexis in context - copy that is clear and concise An enduring love of the literary word enables me to write creatively when the client requests Storytelling in their marketing copy. This involves: - the use of narrative to engage a target audience - the use of storytelling models, not 'features & benefits' - focus on characters, not products or processes - use of emotion, scene-setting, crisis, suspense, resolution to gain interest/conversion I create copy for: - websites - blogs - articles - newsletters - email - functional copy: how-to-guides, instructions, manuals and FAQs Special industry interest in - research & fact-checking - keywords - SEO - social media