Strategically-driven marketer with 8+ years in brand, content, and integrated marketing in a high-growth context 👋 Strong experience with both strategy, operations, and hands-on craft in brand and content marketing. Strategic emphasis on “owned” over “paid” channels and sustainable growth levers (eg. brand platforms, ownable narratives, differentiated brand positioning, community engagement, storytelling, UGC, content strategy, partnerships). Also a master of agile content execution (visual & verbal) and exceptional at using customer empathy, data, and insights to inform strategy. BRANDS: OfferZen, Luno, Heineken, Pepkor, Amstel, Yardley, Friesland Campina, KP Reach, Tiger Beer, Desperados, Strongbow. Request my Linkedin and Behance page!