An experienced leader in the field of data analytics and consumer insights with diverse corporate and startup skillsets. Highly proficient in statistics, mathematics, and research methodologies, and an expert at applying innovation methodologies, pioneered by Harvard’s Prof. Clayton Christensen, together with data analytics to 1) better serve consumers and 2) help create new sources of growth for companies. Unique attributes include the technical know-how of solving problems using data analytics and the commercial understanding of businesses and their operations. Through the use of data analytics, I have helped organisations save millions in costs, increased revenue by over R100milion, and won global innovation and leadership awards.