As a professional, I am a young & driven professional working in the FMCG industry, passionate about purposeful brands and the people they serve. In my time in the industry, I've had the opportunity to work both on brand development & strategy in the African market, leading up to 6 markets across West, East and Southern Africa at a time, working across various Beauty & Personal Care brands. I have also worked local brand building & ownership in the Beauty & Personal Care space. In this space I've had the privilege of building such brands from the ground up in the local context, and reinterpreting brand identity and relevance for the modern consumer, while also building purpose. As a Cum Laude Graduate of Communication Science & French (NWU), my qualification spans knowledge of 360 communication solutions,  media/journalism as well public relations. By combining my qualifications with my experience, I offer my services as a brand & communications solutions freelancer, ranging from brand strategy, social media marketing & management, as well as public relations, with written content creation being one of my key skills. As a freelancer, I currently operate under the umbrella of Rafiki Communication Solutions, which for now is a one woman band, that leverages off my connections and knowledge in the industry to offer a comprehensive service.