I have acquired several years of Digital Marketing experience, with specialised skills in the areas of Retention Marketing, Customer Relationship Marketing, Digital Strategy, Lead Generation and Campaign Analytics. I have been involved in the implementation of a range of different digital marketing campaigns focused on customer engagement and retention across multiple channels, with the aim of maximising profitability for the business. I am highly-numerate and analytically-minded, with strong attention to detail and planning. I thrive in a performance-driven environment and I have the ability to juggle multiple projects at the same time. My skills, experience and expertise can be applied to a range of different marketing sectors. My skills and experience include: - Customer Engagement & Retention - Customer Relationship Marketing - Campaign Strategy & Implementation - Channel Testing & Optimisation - Campaign Analysis & Reporting - Data Targeting, Segmentation & Analytics - Online Product Management - Copywriting across multiple channels