Career-wise, I’ve enjoyed working on different sides of all industry fences - from being a media owner (in print, TV and OOH); to TV programming and scheduling (SABC 2); Media strategy/ planning (various major media and creative agencies); Sales. I have also enjoyed being on Client side, having worked on FNB at Bank City in CBD Jo’burg. It’s all been a blessing and a phenomenal experience for me. At heart, I’ll always be a Strategist (strong ATL skew with some Digital background) and Implementation. I have a very strong entrepreneurial spirit, which I apply in managing campaigns, teams and clients incl. Procurement. Innovation is a key driver for me in any campaign – I have to stand out and be effective to reach set goals. Some blue-chip brands I have worked on: Multichoice, Lóreal Department of Health Eskom, SAA GSK Ford SA FNB Nedbank Old Mutual Unilever Telkom