My name is Sheetal (Schneider) Cross. I am a South African Journalist, with an extensive print media portfolio, across all genres of news reporting for the Durban arm of Independent Newspapers, 2005 to date. Please visit, http://www.******.*** I currently write one of the oldest sports columns in the country since 2015, known as SPORTMatters, for the renowned Sunday Tribune Newspaper. As a freelancer for more then a decade and a half, I have registered my own media business to offer full media service, handling small to large corporate organsiational needs. After pursuing my Masters in Journalism at DUT, where I occasionally part-time lecture, I identified a need for Entrepreneurial Media Empowerment Programmes, arising from new media trends. In order to facilitate that need, I established a 100 %, Black Economic Empowerment (BEE), Women-owned, Media Company, called TITANIUM MEDIA SOUTH AFRICA (TMSA). Since then, I have expanded my freelance services securing 6 digit contracts and services all areas of media requirements.