Your company's exposure is directly linked to the way in which your communication strategy is integrated. Whether on print or social media, it's the correct mix of the ingredients of the cake you're baking that will give results! My freelancing alter-ego, Integration Station, was founded as a direct result of a passion for brand development and 'bottom line' growth. Each creative strategy developed by Integration Station is guided by specific goals and objectives, and is based on a number of factors, including the target audience, the basic problem the advertising must address, the objectives the message seeks to accomplish, and the major key benefit the advertiser wants to communicate. Utilizing niche marketing strategies, a seamless, unified interaction of communication symetry is achieved, opening the door to positive community engagement, loyalty and ultimate growth of the company.